Summary: 

The Social Media Marketing Manager at D’Youville University is responsible for creating and managing content across various platforms, including social media, news articles, and web content. This role works within the University Office of Communications & Marketing and involves collaboration with the Director of Communications & Marketing, members of the Department of Institutional Advancement, and other campus leaders to enhance the university's communications and visibility through compelling storytelling and effective content management. This position reports to the Director of Communications & Marketing.

Responsibilities: 

• Post text, video, and images on Instagram, Facebook, X, LinkedIn, and other social media platforms.
• Report and write news articles and feature stories of varying lengths.
• Update and maintain web news copy on www.dyu.edu and related sites that could be managed by the University Office of Communications & Marketing.
• Work with various university and campus partners to gather and update information and create compelling web content for www.dyu.edu, social media, and traditional publications such as D’Mensions magazine.
• Analyze and maintain social media and digital media data to identifying strategic weaknesses and make recommendations for improvements.
• Follow online conversations on D’Youville’s social media channels and engage followers when appropriate.
• Assist our alumni department with potential influencers.
• Lead or assist with other writing projects and video scripts as assigned.
• Assist with editorial calendars, project planning, and other marketing and communications initiatives.

Qualifications: 

Education: 

• A Bachelor’s degree in English, creative writing, journalism or related field, or an equivalent combination of education and relevant experience is required.

Experience:

• Desire at least 1-3 years of professional experience or a combination of experience, internships, and related.
• Comprehensive computer skills, with the ability to learn new and emerging technology.

Skills & Abilities: 

• Excellent writing, editing, and verbal communication skills in English. Ability to produce a variety of documents that demonstrate command of language, clarity of thought, and orderliness of presentation; ability to use the tools, techniques, and media to communicate internally and externally; ability to use summarization and simplification techniques to explain complex technical concepts in a simple, clear language appropriate to the target audience
• Demonstrated ability to research, write, copyedit, and proofread, as well as work within deadlines and use web technologies and social media; ability to develop, produce, and distribute print and electronic materials such as online and print feature content and marketing materials.
• Basic photo and video editing skills, such as cropping or resizing photos using software such as Canva, Adobe, etc.
• Experience publishing and maintaining organizational, business, or institutional social media platforms, mainly Facebook, X, Instagram, and LinkedIn.
• Demonstrate strong organizational skills, high attention to detail and follow-up, as well as the ability to effectively prioritize and manage multiple tasks and projects.
• Awareness of rapidly changing online and social media environment; experience in staying abreast and implementing modern techniques for conveying messaging and communications.
• Experience with website content management systems a plus.
• Photography and videography skills a plus.
• Handle multiple tasks and priorities at once while solving problems and being innovative.
• Must possess a student-centered personal philosophy.
• Ability to work occasional evening or weekend hours.
• Uphold and abide by D’Youville University policies and procedures, including but not limited to Title IX and Information Security, including but not limited to FERPA and other state and federal guidelines and mandates.
• This position demands accuracy, honesty, integrity, and the ability to support the mission, vision, and purpose of D’Youville University.

Work Remotely - No

Work Location: Buffalo, NY

Job Type: Full-time, Non-Exempt

Pay: $48,000.00 - $53,000.00 Annually

Additional Salary Information

The salary range reflects our good faith and reasonable estimate of the possible compensation at the time of posting, the role and associated responsibilities, and the experience, education, and training of the selected candidate.

About D'Youville University: 

Shaping the Future of Education at D'Youville University

D’Youville University, a nationally ranked private university in Buffalo, New York, is transforming lives through a unique blend of academics and holistic development. Committed to promoting a health mind, body, and spirit, D’Youville empowers individuals to realize their potential, thrive in their careers, and make meaningful contributions to society.

 A Dynamic and Purpose-Driven Community

Located on Buffalo’s vibrant West Side, just blocks from a bustling downtown, D’Youville University is deeply embedded in an energetic, diverse urban landscape. Under the visionary leadership of President Lorrie Clemo, the university is undergoing an exciting evolution, with innovative initiatives designed to meet societal needs, elevate student experiences, expand career readiness, and solidify our role as a leader in 21st-century education.

A Place for Growth and Innovation

D’Youville University offers education across health sciences and business, with a range of degree levels, advanced certificates, accelerated paths, and community-engaged learning experiences. Our dedication to preparing students for successful careers is showcased in our national ranking for social mobility making us the top private university in the City of Buffalo.  

Why Work with Us?

As a D’Youville University Saint, you’ll be joining a collaborative, innovation-driven community committed to academic excellence, social responsibility, and transformative growth. When you join our team, you’ll have the opportunity to contribute to a university making a real difference—for our students, our community, and our world. Explore the possibilities at dyu.edu.

All job offers are contingent upon legal authorization to work in New York State as determined by the NYS Department of Labor.